Only having less than 0 in his pocket, Jim Penman began a small residential mowing income while earning a PhD in history. He began Balwyn Gardening, which was later named Jim’s Mowing, as a growing company in 1982. The Jim’s Mowing business system was successful enough to be replicated over other franchises, with Jim establishing offices for all manner of family and business services between 1994 and this day. He originally aimed merely at employing subcontractors, though his business grew and he gradually began to specialize in the founding and selling of lawn mowing routes – with more than a hundred after a few years.
By the late ’80s Jim Penman made his business a franchise and ever since that time the increase of Jim’s business has been rapid. The shift to only offering franchises came from a need to offer the best customer service, and with all the risk of competition from the entrance of VIP Home Services group.
With a modest beginning, initially with the notion of making “a few bucks” by cutting other’s lawns, Jim’s Mowing has grown to Australia’s largest lawn mowing franchise. The franchise proved amazingly successful, with over 60 Franchisees in operation by the closing of the year and established in all states in Australia within three years. From being little and comparatively unknown, it has become the largest and most known yard mowing company on earth.
The cleaning franchise was started after then, and was then to be added with dog wash, fencing, handyman and around 15 other divisions that now operated in New Zealand, Australia, Canada and great Britain. In recent years, Jim’s has established several new departments. Every one of these are operated with seasoned folks providing their technical expertise and Jim’s focusing on the franchising and government side. It’s been a tremendously winning decision. Dedication to customer service found this business grow at a quick speed having more clients than a single man could efficiently control, leading Jim to commence franchising in 1989.
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Jim is currently busy with the daily running of Jim’s Group and supplies continued support to franchise owners and customers equally. His private contact is demonstrated by meeting each new franchise owner getting their training in Jim’s Group Offices.